The Folgers Best Part Promise™
Everybody knows The Best Part of Wakin′ Up Is Folgers in Your Cup®. But that′s not just because of its taste and aroma — it′s also because of the bigger-picture plans we have brewing.
In short? We′re taking concrete steps to help support the greater good. That′s the Folgers Best Part Promise™.
Our Ambitions
We’ve started our journey with help from Enveritas, a 501(c)(3) non-profit with a mission to end global poverty in the coffee sector by 2030. Using Enveritas’ framework and standards, we aim to identify and address sustainability issues within our coffee supply chain and create a positive impact on the social, environmental and economic conditions in the regions that face the most challenges. Please visit the Enveritas site to learn more about their approach.
To date, our efforts involve supporting training programs for smallholder coffee farmers in Sumatra and the Americas through three key initiatives. The percentage of coffee beans we source through these initiatives is not currently known. The goal behind our involvement is to help create a more sustainable coffee supply chain — starting with the areas that need support most.
Check out each of the initiatives below to see about how we’re contributing so far. There′s real progress being, and we′re just getting started.
CLIMATE RESILIENCE
Strengthening the Smallholder Robusta Sector project in Sumatra
Led by Hanns R. Neumann Stiftung (HRNS), this initiative aims to help Indonesian Robusta coffee farmers improve their crop′s climate change resilience and increase their profitability, all in a way that′s economically, environmentally and socially sustainable. Since 2014, the program has benefitted more than 8,000 farmers, helping them harvest nearly 40% more than non-participants in the same areas and seasons.
ECONOMIC FAIRNESS
MAS PLUS
In partnership with TechnoServe and the U.S. Department of Agriculture (USDA), MAS Plus is about aligning the interests of different stakeholders along the coffee value chain. Smallholder coffee farmers in Honduras receive training to help improve their crop yield and pricing, and reduce crop loss and costs. So far, the project has helped more than 17,000 farmers increase their gross income, and we plan to continue working with MAS Plus through at least 2023.
AGRICULTURAL TRAINING
Maximizing Opportunities in Coffee and Cacao in the Americas (MOCCA)
MOCCA is a public-private partnership primarily funded by the USDA, and its purpose is to improve the livelihoods of coffee and cocoa farmers in Guatemala, Nicaragua, Honduras, El Salvador and Peru. To date, 42,000 farmers have been trained on topics such as quality control and selective harvesting, rehabilitation and more.
