Archive
Explore our vault of artifacts to learn more about our history, our origins, and maybe some of your favorite Folgers® moments in time.

1930

Workers preparing to ship Folgers Regular Grind and new Folgers Drip Grind.

1960

The New Orleans coffee roasting and packing plant.

1854

An original coffee barrel from J.A. Folger & Co, which would store roasted coffee beans. 

1899

Promotional calendar from J.A. Folger & Company.

1930

This photo from the ’30s depicts workers preparing to ship Folgers Regular Grind and new Folgers Drip Grind.

1960

The New Orleans coffee roasting and packing plant after construction was completed in 1960. It’s where all our coffee is roasted and produced today.

1854

An original coffee barrel from J.A. Folger & Co, which would store roasted coffee beans. 

1899

An 1899 promotional calendar from J.A. Folger & Company.

1970

The Folgers logo was redesigned to include a mountain logo. The mountain image has been associated with Folgers canisters since 1915. Originally, the mountain represented on the can was California’s Mount Shasta, a gold-mining area, the reason James A. Folger was drawn to California in 1850.

1980

In the “The Great Folgers Switch” campaign, unsuspecting coffee drinkers’ regular coffee was secretly switched for Folgers Crystals.

1970

The mountain image has been associated with Folgers canisters since 1915.

1980

“The Great Folgers Switch” secretly switched unsuspecting coffee drinkers’ regular coffee with Folgers Crystals.

1987

This Folgers Coffee Machine ERTL ride-on racer promotion.

1963

Pictured in the foreground are the gold decorative canisters featuring the Folger’s ship logo.

Folgers® through the Years

1987

This Folgers Coffee Machine ERTL ride-on racer promotion was available in 1987 for $19.91 with the purchase of two Folgers products.

1963

This depiction of a store display was part of a 1963 sales kit. Pictured in the foreground are the gold decorative canisters featuring the Folger’s ship logo. Above are jars of Folger’s Instant Coffee—the predecessor to Folger’s Crystals.

1949

Try Folgers Coffee with ice.

1970

Folgers Decaffeinated in the green can was introduced.

1850

The Pioneer Coffee logo featured a gold miner standing beside a Sierra stream.

1975

Folgers Crystals is introduced with the “Tastes as Rich It as Looks” campaign.

1949

This 1949 ad invited consumers to try Folgers Coffee with ice.

1970

Folgers Decaffeinated in the green can was introduced, as well as decaffeinated Folger’s Crystals in 1984.

1975

Folgers Crystals is introduced with the “Tastes as Rich It as Looks” campaign featuring the instant coffee’s dark appearance and rich flavor. 

1940

Salesmen were enlisted to find and clean glass jars, while packers struggled to make airtight lids out of waxed cardboard.  

1941

An advertisement during World War II informing customers about Folgers updated packaging in order to conserve metal. 

1968

This ad from 1968 highlighted a Folgers variety made especially for the electric percolator. 

1930

This Folger’s temperature gauge was a promotional display item.

1940

Salesmen were enlisted to find and clean glass jars, while packers struggled to make airtight lids out of waxed cardboard.  

1941

An advertisement during World War II informing customers about Folgers updated packaging in order to conserve metal. 

1968

This ad from 1968 highlighted a Folgers variety made especially for the electric percolator. 

1930

This Folger’s temperature gauge was a promotional display item from the 1930s.

1951

The first Folgers TV commercial, “The Talking Mountain,” featured a speaking volcano.

1940

“When I Say Coffee, I Mean Folgers” slogan is introduced.

1852

An 1852 ad for William Bovee’s coffee and spice mill, where James Folgers gets his first job in San Francisco. 

2005

A commemorative Folgers can was sold to assist with the Hurricane Katrina relief efforts in New Orleans. 

1951

An article describing the first Folgers TV commercial, “The Talking Mountain,” which featured a speaking volcano.

1940

“When I Say Coffee, I Mean Folgers” slogan is introduced in the 1940s.

1852

An 1852 ad for William Bovee’s coffee and spice mill, where James Folgers gets his first job in San Francisco. 

2005

A commemorative Folgers can was sold to assist with the Hurricane Katrina relief efforts in New Orleans. 

Folgers Today

You’ve seen our past. Now, discover more about how we roast and our efforts today. 

The New Orleans Story

Where We Roast
Learn More

Our legacy lives on in the hearts of those who roast Folgers Coffee today. 

Our Responsibility 

Sustainability
Learn More

We have a commitment to coffee farmers and coffee drinkers across the globe.