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Celebrating "The Best Part of Wakin' up"

It’s one of the most recognizable pieces of advertising—stuck in your head and on the tip of your tongue since 1984. It’s the Folgers Jingle—and we’re celebrating its 32nd anniversary! The original jingle debuted in 1984 and has since been transformed into country, gospel, jazz, R & B, folk, Celtic, and a cappella versions.

Over the years, fans have embraced its timeless melody and made it their own. To celebrate its 32nd anniversary, take a look back at our Folgers Jingle Contest, which began in 2010. Watch how the classic jingle inspired so many finalists to create their own renditions.

2013 Jingle Winner

In 2013, the grand-prize winner of the Folgers Jingle Contest was Sawyer from North Carolina. Watch his submission video and try not to tap your toes!

See All Finalists

2011 Jingle Winner

Courtney became our grand-prize winner in 2011, a year that had more than 3,000 submissions. Watch her original submission video now!

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2010 Jingle Winner

Our very first contest celebrated the 25th anniversary of the Folgers Jingle. Watch the Ethan Thompson Band’s grand-prize-winning submission!

See All Finalists