This photo from the ’30s depicts workers preparing to ship Folgers Regular Grind and new Folgers Drip Grind.
The New Orleans coffee roasting and packing plant after construction was completed in 1960. It’s where all our coffee is roasted and produced today.
The Folgers logo was redesigned to include a mountain logo. The mountain image has been associated with Folgers canisters since 1915. Originally, the mountain represented on the can was California’s Mount Shasta, a gold-mining area, the reason James A. Folger was drawn to California in 1850.
This Folgers Coffee Machine ERTL ride-on racer promotion was available in 1987 for $19.91 with the purchase of two Folgers products.
Folgers Decaffeinated in the green can was introduced, as well as decaffeinated Folger’s Crystals in 1984.
Salesmen were enlisted to find and clean glass jars, while packers struggled to make airtight lids out of waxed cardboard.
An advertisement during World War II informing customers about Folgers updated packaging in order to conserve metal.
An article describing the first Folgers TV commercial, “The Talking Mountain,” which featured a speaking volcano.
An 1852 ad for William Bovee’s coffee and spice mill, where James Folgers gets his first job in San Francisco.
You’ve seen our past. Now, discover more about how we roast and our efforts today.