Folgers Jingle 30th Anniversary Folgers Jingle 30th Anniversary

Celebrating “The Best Part of Wakin’ Up™”

It’s one the most recognizable pieces of advertising that’s been stuck in your head and lingering on the tip of your tongue since 1984. It’s the Folgers® Jingle—and we’re celebrating its 30th anniversary! Composed by Leslie Pearl, the original Jingle debuted in 1984 and has since been transformed into country, gospel, jazz, R & B, folk, Celtic, and a cappella versions.

Over the years, fans have embraced its timeless melody and made it their own. To celebrate its 30th anniversary, take a look back at our Folgers Jingle Contest, which began in 2010. Watch how the classic jingle inspired so many finalists to create their own renditions.

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2013 Jingle Winner

In 2013, the grand-prize winner of the Folgers Jingle Contest was Sawyer from North Carolina. Watch his submission video and try not to tap your toes!

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2011 Jingle Winner

Courtney became our grand-prize winner in 2011, a year that had more than 3,000 submissions. Watch her original submission video now!

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2010 Jingle Winner

Our very first contest celebrated the 25th anniversary of the Folgers Jingle. Watch the Ethan Thompson Band’s grand-prize winning submission!

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